They often involve spoken sounds and generate “brainfeel”, making them irresistibly watchable. A new type of social currency that tickles funny bones and gets people thinking “I have to share this”, TikTok sound memes are different from viral TikTok songs. Recently, we’ve also seen the birth of the TikTok Sound Meme. In fact, its popularity as a backing track soon had it debuting as number 1 on Spotify US’s Viral 50 Chart. The catchy kids song with the repeating lyrics ‘into the thick of it’ quickly became TikTok shorthand for jumping into an adventure – whether that be a misjudged hike, or trawling through hate comments. Take, for example, the songs Castaways from Nickelodeon show The Backyardigans.
Other popular TikTok songs are hits because they’re amusing, or their lyrics are particularly suited to a trend or challenge. TikTok users are known for being particularly fond of any content that encourages the experience of those nostalgic feelings – a huge 83% of Gen Zers state that they enjoy seeing nostalgic content on social media. Thanks to a feature in Series 4 of Stranger Things, Kate Bush ’s Running Up That Hill became the biggest ‘80s hit to trend on the social media site this summer.Īside from their sudden return to popularity, what do these tracks have in common? They all play into nostalgia. Or Boney M’s Rasputin, which ruled the TikTok airwaves in early 2021. Take Fleetwood Mac’s Dreams, for example. In fact, some of the biggest TikTok songs have been much older. Understanding trending TikTok songs is a key step in ensuring that your content remains fresh and relevant – so here’s everything you need to know about the best TikTok songs, how to use them, and why they’re so popular amongst the platform’s Gen Z users.Īlthough they do feature on this list, songs don’t have to be new releases to rise to TikTok fame.
That’s because using popular TikTok songs can see videos amplified via the algorithm to land on more users’ For You Pages, or function as a kind of shorthand that highlights the video punchline or links to a particular trend. But that’s not everything worth knowing about music on the platform.įor users, the music that accompanies a video can be just as important as the visual content. From Lil Nas X to Megan Thee Stallion, TikTok’s music marketing is unmatched. Music producers will already be aware that TikTok is unrivalled in its ability to send tracks viral. But for those that do, bigger audiences and more streams are practically guaranteed.
How do you make a top TikTok song right now? Not every chart-topping hit manages to rise to the upper echelons of TikTok popularity.
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